Friday, March 27, 2009


I thought that today's presentation was interesting. The candid opinions of children and how they have changed over the years. This makes me realize how children just spit out information that they know. Nothing dramatic has changed they are still watching cartoons,Disney channel, playing with barbies,video games etc. And for the most part parents are still teaching core values to children. What has changed is the demand from adults to change how their children view what is being portrayed on the television. We have seen a change in cartoons and television shows in my opinion for the better. As well as a change in video games once again in my opinion for the worse. It seems to me like kids are being taught to be more open minded than they once were. We are accepting norms that 10 years ago did not exist. Understanding how much children absorb during there young years is why we need to be aware and cautious about what is seen in the media.

Friday, March 13, 2009


Our class discussion has got me thinking about the importance of logos. I have found it interesting, which ones work well to help sell the brand. I have noticed a lot of the time the more simple the logo the more it is remembered. I have noticed a change in clothing apparel with words and logos. I think more companies have been using their symbol to tell what the clothing brand is then to write out the company’s name. In the 90’s and early 2000’s often times you would see clothing with the name of the company written all over it. When we did the class experiment on finding how many logos we could find I kept looking at apparel and found that not a lot of what people were wearing had the name of the company. I shop a lot and know what a lot of the symbols for different designers are. But if someone does not have the knowledge about designer logos then it is not benefiting the company. I don’t think we realize how many we really see in a day until we are looking for them. My husband often makes fun of me for liking some of the brands that I buy. For example I think Juicy has a really fun cute style. They are over priced especially for their products. I have bought over $100 t-shirts that have fallen apart at the seams. I have also bought very expensive jewelry that has rusted over time. I love their style but the products are not holding up. They have convinced buyers that their products are good quality because of their expensive value. People need to decide for themselves if the price is worth the product.

Friday, March 6, 2009


So I was thinking about the different things that we discussed in class. These major corporate companies that own so much. I looked into Disney a little more and I googled what does Disney own and I got a list like this:

Walt Disney Motion Pictures Group Walt Disney Pictures Touchstone Pictures Hollywood Pictures Miramax Films Miramax Family Films Dimension Films (Disney owns the Dimension Films library for all films released before September 30, 2005) Miramax Television Disneynature Animation Walt Disney Animation Studios (formerly Walt Disney Feature Animation) Pixar Animation Studios DisneyToon Studios Buena Vista Pictures Distribution Buena Vista International Miravista Films Patagonik Film Group (joint venture between Disney and Artear Argentina) Buena Vista Worldwide Home Entertainment (distributes under the following labels: Walt Disney Home Entertainment, Walt Disney Studios Home Entertainment, Touchstone Home Entertainment, Hollywood Pictures Home Entertainment, Miramax Home Entertainment, Dimension Home Video, ABC Video, Buena Vista Home Entertainment) El Capitan Theatre Disney Music Group Walt Disney Records Hollywood Records Mammoth Records Lyric Street Records Buena Vista Records Disney Music Publishing (see Buena Vista Music Group page for a list of publishers that are part of Disney Music Publishing) Disney Theatrical Productions Hyperion Theatrical Disney Live Family Entertainment Disney on Ice - produced by Feld Entertainment Disney Live - produced by Feld Entertainment
DisneyShopping.comDisney Store (locations in Japan are owned and operated by licensing agreement with Disney by The Oriental Land Company)
World of Disney StoreDisney Apparel, Accessories & FootwearDisney Interactive Studios - formerly Buena Vista GamesAvalanche SoftwarePropaganda GamesFall Line StudiosBlack Rock Studios (Previously Climax Racing)Disney Food, Health & BeautyDisney Home & InfantDisney Publishing WorldwideU.S. Children's & Family Magazines:Disney AdventuresFamilyFun MagazineWondertimeChildren's Books:Hyperion Books For ChildrenJump At the SunVolo BooksMichael di Capua BooksDisney PressDisney EditionsDisney LibriDisney Educational ProductionsGlobal Children's Magazines (hundreds of publications are included, listed below are just a few)W.I.T.C.H.TopolinoDisney Princess MagazineWinnie the Pooh MagazineFairies MagazineMickey Mouse MagazineThe Baby Einstein CompanyThe Muppets Studio, LLC (formerly Muppets Holding Company LLC)Disney StationeryDisney ToysDisney Electronics
Buena Vista Pictures
Miramax Films
A&E Television Networks
Lifetime Entertainment
So needless to say Disney has a few investments. They are so much bigger than Hannah Montana and the Joe Bros AKA Jonas Brothers. I could not believe how many products are tied to Disney. It makes you wonder how much money has been made. I heard a story a long time ago about Walt Disney and how the theme parks got sarted. He had a dream that his children could have a place where they could play be entertained and mostly just be kids. I think walk did pretty good achieving that goal.